Monkey is a business evolution from the guys at Car Insurance who wanted a new direction for the business. With the ever increasing online competition in the car insurance niche, a new customer proposition and unique selling point was needed to differentiate their offering from their competitors.


The Vision

After brainstorming, coupled with thorough research, the new brand name and charitable model was agreed. The idea was to give both the visitor and selected charities the opportunity to make big savings without incurring any costs nor be tied into any contracts. The incentive for the visitor is that will provide them with market leading savings on their car insurance premiums via a standard car insurance comparison form. Then, if they take out a car insurance policy through, a donation of £10 will be made to a charity of their choice from the charities featured on the website. This was to be named ‘The Monkey™ Mission’, a charitable initiative to raise both money and awareness for these deserving charities.


Learner Driver Theory Test Web App

In addition to the main site, another opportunity was realised that would help differentiate from their competitors, help learner drivers and aid their online marketing efforts. We created a new HTML5 ‘Driving Theory Test’ app that is fully supported on all the most popular desktop browsers, mobile tablets and smartphones. HTML5 was the technology of choice as it’s more widely supported on the mobile devices than traditional Flash applications. We have also developed an embed solution so site owners can embed the app on their website and offer it for free to their users, ideal for driving schools looking to offer more to their students.