Google takes a firm stance on mobile SEO!

Google has taken important steps forward in the mobile SEO debate by firmly backing the use of responsive web design over other methods. In a recent SMX panel, Pierre Far, Google Webmaster Trends Analyst, announced clear guidelines and recommendations on mobile SEO. In short Google recommends serving mobile visitors with a responsive website or different HTML, but keeping them on the same URL instead of redirecting them to a mobile website.

Google summarises the details:

Google supports smartphone-optimized sites in three configurations:

  • Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration.
  • Sites that dynamically serve all devices on the same set of URLs, but each URL serves different HTML (and CSS) depending on whether the user-agent is a desktop or a mobile device.
  • Sites that have separate mobile and desktop URLs.

This is great news for a web agency like us as it confirms what we have been actively practicing for our clients in the websites we have completed.

Mobile usage is dramatically increasing with more and more visitors using devices such as Smartphones and Tablets to access your website, information and products.

We recommend responsive website design to all our clients and have achieve some great results. To find out how we can help your business contact us today!

Gary Hartley

Gary Hartley is The Floating Frog. A seasoned freelance web designer with skills in UI/UX, CRO design, WordPress, branding, PSD-HTML conversions and more. Got a project you need to start or take to the next level? Please, get in touch!