Google Confirms Mobile-Friendly Labels on Mobile Search Results

If your website isn’t already optimised for mobile traffic then a new update to Google’s mobile SERPs may make you consider changing that quickly. From today, and over the next few weeks, Google will be globally rolling out Mobile-friendly labels that will show next to each result and show if the site is mobile friendly or not.


A page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

If you want to make sure that your page meets the mobile-friendly criteria:

Ranking Signal Confirmed

Google has also confirmed that they are experimenting with using these labels as a ranking factor.

We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.

Google have been experimenting with this for a while, with many of my clients reporting changes to the mobile SERPs in their niches, introduction of experimental icons and labels that indicated mobile-friendly websites. It’s now considered extremely likely that this new mobile-friendly label and new ranking factor is here to stay.

Next Steps…

The first thing to do is check your website using the mobile-friendly testing tool here.

If you see issues with your website from the results from the tool then you need to take swift action.

There are many mobile optimisation options available to you and it’s important to get that choice right at the start.

Contact me today for a free assessment. This advice is free and will provide you with all the information you need to make an informed decision on how best to make your website mobile-optimsed.

Gary Hartley

Gary Hartley is The Floating Frog. A seasoned freelance web designer with skills in UI/UX, CRO design, WordPress, branding, PSD-HTML conversions and more. Got a project you need to start or take to the next level? Please, get in touch!