Several million dollars, and almost half a year later the new Pepsi logo was finished by the fine designers at the Arnell Group.
There has been a pdf circulating on the advertising and design blogs that last week or so and was hesitant to post about it. Apparently a freelancer who will the Arnell Group on the Pepsi logo redesign has posted a document explaining the new Pepsi logo.
Wild stories are circulating, whether true or not is another story, such as Arnell created the logo and then fabricate their reasoning and strategy behind the redesign to sell to the client.
See it for yourselves. Download here…
Time to mock
Personally we think they have failed in their attempt at a “Quantum Leap” in their new logo and branding for the drinks industry, so we feel it just deserving that we gather this funny collection from around the web to indeed ‘mock them’.
Pepsi logo blow at life
Copyright: Lawrence Yang
Alice in Pepsi land
Credit: All illustrations and Pepsi logo copyright to their respective owners.