If your website isn’t already optimised for mobile traffic then a new update to Google’s mobile SERPs may make you consider changing that quickly. From today, and over the next few weeks, Google will be globally rolling out Mobile-friendly labels that will show next to each result and show if the site is mobile friendly… Read more »
You have a website. It gets traffic. You get some conversions. But do you really know your customers and how they are engaging on your website? Understanding your audience is the first step in learning how to better market to them and engage with what makes them ‘tick’. If you’ve got a website that’s converting… Read more »
For the last couple of years we’ve often heard the swirl of rumours surrounding the longevity of SEO, with many suggesting that SEO is dead. Let’s remember that SEO isn’t just about Google; if it was we could well say that the honeymoon period is over and we’d better get our credit cards ready if… Read more »
It’s a concern to all webmasters when launching a new site – what if it affects my SEO work thus far? There are some things you should be aware of before you launch a new site, so here’s a few ways you can prevent a drop in rankings after a new site launch. 301s If… Read more »
There’s a lot to think about when putting a new site live. For developers, it’s easy to become so absorbed in it that the little things can get overlooked and certainly from an SEO perspective then its important these elements are taken into account. So we’ve put together this handy pre site launch and post… Read more »
As you will know, search engine optimisation (SEO) is a technique used to improve rankings in search engine results pages (SERPs). Google itself tell us that for a website to improve its rankings, it needs to include various elements on each web page so that it can understand what that website is about and rank… Read more »
Google is the leading search engine, with a comfortable 90.73% UK market share on Google.co.uk and Google.com as of June 2012. It’s the first destination for users as they decide what they want to buy, who they want to buy from and what price they’re willing to pay. So if you’re not on Google, where… Read more »
Many online businesses may not be aware that Google is constantly announcing changes to the way it lists websites in its search engine results pages (SERPs). Google has certainly taken great pains to improve the quality of its results in the past 12-18 months with the aim of ensuring that Internet users who use Google… Read more »
Google has always maintained that it wants to give its users the very best results by returning higher quality and relevant websites whilst at the same time providing additional detailed information on the search engine results pages (SERPs). Today we’re going to look at how the SERPs appear when performing a Google Universal Search (the… Read more »