Alfresia – The direct conservatory and garden furniture store

I think this is one of the best looking ecommerce websites I’ve ever seen. It’s clean, modern, feels fresh and makes you want to buy Alfresia’s products because the user interface is so intuitive and easy to navigate. Each section is colour coded to help with ease of navigation and location within the website and the layout is structured in such a way that you hardly need to use the search tool to find what your looking for. The simple design and colour scheme simply compliments the products, allowing them to be prominent in the design and not the design itself.

A creative and strategic mix of ‘warehouse’ style and ‘up-market John Lewis esk’, this site ticks all the boxes and targets a wide spectrum of the market.

Alfresia have complete control over the website, illustrating that not all websites will be bastardised by the client, with the right control measures, a dedicated marketing team and a visionary client that knows their business, and customers, a successful website can be achieved, both visually and financially. With this new website, sales have rocketed, leaving this client requiring more hands on staff to handle the extra work load.

Alfresia, in my opinion, is the best website 9xb has ever produced. Don’t believe me! Well the sales tell me another story, lets hope their success continues…

Oh forgot to mentioned, this was my project, I designed and templated the whole website, with database help from the developers at 9xb. Sweet!

Gary Hartley

Gary Hartley is The Floating Frog. A seasoned freelance web designer with skills in UI/UX, CRO design, WordPress, branding, PSD-HTML conversions and more. Got a project you need to start or take to the next level? Please, get in touch!